Ferrari 308 GTS – The Iconic 1970s Prancing Horse
The 1975 Ferrari 308 GTS introduced a new era of V8 power and Pininfarina styling to Ferrari’s road cars. Its targa-style roof and attractive lines made the 308 GTS an instant classic. Representing a more accessible Ferrari, the 308 brought new levels of prestige and performance to the 1970s automotive landscape.
Ferrari 308 GTS Replacing the Iconic Dino 246
The 308 GTS replaced Ferrari’s famed Dino 246 in the mid-1970s as its entry-level model. It retained that car’s exhilarating V8 performance but in a more practical and daily-usable package. The “308” denoted 3.0 liters of displacement while “GTS” stood for Gran Turismo Spider, referencing its targa-style removable roof panel.
Sensuous Pininfarina Styling
The 308 GTS was designed by legendary Italian coachbuilder Pininfarina, applying their trademark sensuous styling language. Its curving wedge shape communicated speed and bizarre flair with details like pop-up headlights and angular C-pillars. The Targa roof brought fresh air motoring. In contrast to the angular “Daytona”, the 308 restored a graceful aesthetic to Ferrari’s range.
Agile Handling and Dynamics
With compact dimensions and a mid-engine layout, the 308 was nimble and fun to drive. Its fully independent suspension provided a refined ride yet sharp handling reflexes. Quick steering matched with grippy suspension tuning inspired confidence to push the 308 through corners. Balanced weight distribution contributed to excellent dynamics for spirited driving.
Robust V8 Performance
Early 308s used a carbureted 3.0L V8 making 255 horsepower. Fuel injection debuted in 1980, along with a slight displacement bump to 3.2 liters and power increase to 240 hp. This robust engine provided smooth, willing acceleration. A 5-speed transmission was introduced later to better harness the powerband. The 308 could reach over 150 mph – heady velocities for the era.
Widespread Pop Culture Appeal
Almost immediately, the 308 became a pop culture sensation. Its beauty and V8 soundtrack turned heads wherever it went. It had cameo roles in hit shows like Miami Vice and Magnum P.I. Celebrities and footballers snapped them up, feeding the aura. While out of reach for many, the 308 entered public consciousness as the archetypal peculiar Italian sports car of the 1970s and ’80s.
Ferrari 308 GTS Lasting Collectibility
More than four decades after its debut, the 308 GTS remains highly collectible and coveted by Ferrari enthusiasts. Its timeless Pininfarina lines, throaty V8 soundtrack, and connection to an iconic era cement its place among the most beautiful and significant Ferraris ever produced. For many, it represents the definitive prancing horse of its time.
