How Mitsubishi Dominated Dakar with the Pajero

The Mitsubishi Pajero cemented legendary status by dominating the grueling Dakar Rally thanks to robust engineering and clever preparation. For over a decade spanning the late 1990s into the 2000s, specially prepped Pajeros proved nearly unbeatable over thousands of miles of intense off-road terrain. Let’s explore the keys behind this SUV’s Dakar dynasty. Mitsubishi Pajero…

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Toyota’s Youth-Focused Scion Brand in Japan

Toyota Scion JDM debuted in 2003 as Toyota’s sub-brand targeting new young buyers in the US market. But Scion models also came to Japan focusing on customization and affordability to appeal to the tuner generation. Let’s examine Scion’s mission connecting Toyota with Japan’s vibrant car culture. xB – Polarizing Compact Hatchback Scion’s first model, the…

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