Toyota’s Youth-Focused Scion Brand in Japan
Toyota Scion JDM debuted in 2003 as Toyota’s sub-brand targeting new young buyers in the US market. But Scion models also came to Japan focusing on customization and affordability to appeal to the tuner generation. Let’s examine Scion’s mission connecting Toyota with Japan’s vibrant car culture. xB – Polarizing Compact Hatchback Scion’s first model, the…