Opel Kadett – Europe’s Everyman Car for Generations
The Opel Kadett was one of Germany’s most successful mass-market automobiles throughout the 20th century. Manufactured from 1937 to 1993, the Kadett earned a reputation as an affordable, durable family vehicle for the European middle class. Across ten model generations spanning five decades, nearly 10 million Kadetts were built. The Kadett’s sensible engineering and value positioning supported Opel’s rise from a niche brand to one of Europe’s largest automakers. For the average consumer, it came to represent a smart, dependable choice. 
Humble Beginnings
Opel launched the first Kadett in 1937 as an entry-level compact positioned below the larger Olympia. A 2-door “Limousine” sedan and “Cabrio-Limousine” convertible debuted sporting a streamlined fastback shape. The 747cc 25hp side-valve engine provided a modest 60mph top speed but frugal fuel economy of around 25-30 mpg. With affordability the priority, the prewar Kadett established the formula that would ensure success throughout its life.
Postwar Regeneration
After halting production during WWII, Opel restarted the Kadett assembly in 1947. The economical unibody was retained but updated with Ponton three-box styling. A new hood ornament and chrome trim aligned with postwar aesthetic trends. In the austerity of postwar Europe, the Kadett’s affordability and rugged simplicity supported mobility and growing prosperity. By sending the message that driving modern cars was attainable, the Kadett fueled aspirations.
An Accessible People’s Car
Opel pivoted Kadett’s marketing toward middle-class families rather than just entry buyers. The second generation debuted in 1962 with over 95% of parts redesigned. Sleek fastback styling brought fashion and presence. Extensive standard equipment including automatic choke, fuel gauge, and hydraulic brakes enhanced livability and value. Sales tripled within just two years as thrifty Germans embraced Kadett’s blend of style, quality, and sensible operating costs.
Opel Kadett Building Export Momentum
As Opel bolstered manufacturing capacity in the 1960s, exports became key to growth. Overseas Kadett sales took off most notably in the UK where it sold as the Vauxhall Viva. By the early 1970s, combined German and British production exceeded 300,000 units annually. This success secured Opel’s position as a growing force on the global stage. For drivers abroad, just as domestically, the Kadett represented an affordable path toward modern mobility.
Hatchback Variants Drive Popularity
The third generation Kadett debuted in 1973, introducing a revolutionary 5-door hatchback body style. The flexible cargo room and economical footprint attracted young urban buyers. Performance versions like the Rallye and GT/E spiked interest further. By the late 1970s, annual sales surpassed one million thanks largely to the hatchback’s popularity. The Kadett had secured its place as a cornerstone of everyday transportation across Western Europe.
Opel Kadett Lasting Presence and Influence
The Kadett nameplate endured through repeated redesigns before retiring in 1993, succeeded by the Opel Astra. But for most drivers its core attributes changed little – frugal running costs, robust engineering and approachable value endured. Beyond just Opel, the Kadett’s success informed rivals’ small car offerings for decades. When former Top Gear host Jeremy Clarkson needed an ordinary car to hilariously destroy, the humble Kadett was his choice – representing the modest workhorse ethos that defined it.
